Mobile Billboard Advertising Australia

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A low cost, high impact mobile billboard advertising option for all businesses.

Our B-double trucks travel across Australian roads and highways 24/7.  They are seen by thousands of consumers every single day offering the largest outdoor billboard advertising option available – and it is on the move.

Imagine… a total of 120sqm of billboard advertising space.

Our huge B-double trucks offer a total of 120sqm of prime advertising space. The signage on just one Big Rig (B Double) vehicle, is equal to 2 x supersites and 2 x 24 poster traditional outdoor sites and it is moving!

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A low-cost outdoor advertisement idea.

A Big Rig Media campaign is cost-effective. It costs as little as $30 per day making this one of the least expensive national advertising options available.

Australia-wide brand recognition 24/7

Each truck covers an average of 30,000km per month covering regional and metro areas and most major thoroughfares in NSW, Qld, Vic and SA.

Mobile billboard advertising with metro and regional coverage

Big Rig Media’s audience is changing daily which means that your cumulative reach is always increasing. It is estimated that approximately 20 million vehicles per annum use our major highways at some time throughout the year.

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How does our mobile billboard advertising work?

Our mobile billboards are displayed on one of the largest trucks you will see travelling on our major roads daily. Big Rig advertising is printed on the sides of large B Double transport vehicles. It is big, bold and on the move.

Who is our audience?

Motorists, pedestrians, office and warehouse workers Australia-wide.

Each Big Rig vehicle is working for you seven days a week.  They are genuine commercial vehicles that are seen by thousands of motorists and pedestrians every day.

Not only do our Big Rigs travel hundreds of kilometres daily on the major roads and highways in most Australian states but they also visit the largest distribution centres and warehouses dotted throughout the country every week giving you access to another important audience.

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Who benefits from our mobile billboard advertising?

Big Rig advertising suits any company looking for a BIG way to promote their business or product with the potential to promote your message around Australia, reaching new audiences every day.

It is estimated that the average motorist will spend approximately 1 hour each day in their vehicle or 365 hours every year.  The creative options of our mobile billboard advertising is an advertising and marketing dream. Your advertising message is printed onto a highly durable material that will last for years.

Trailer A : 2 sides x 2.8 metres high x 13.5 metres long
Trailer B: 2 sides x 2.8 metres high x 7.8 metres long


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Big Rig mobile billboards versus static outdoor advertising

Increase visibility

Big Rig’s wow factor, combined with a moving vehicle provides a high level of visibility. Our B Double trucks are constantly on the move, reaching potential customers in both the cities and regional areas. Billboard advertising is limited to a specific location.


Big Rig advertising is often a more cost-effective option compared to traditional advertising methods, such as television or radio commercials, billboards, or print ads. It offers exposure at a lower cost, making it attractive to businesses with limited advertising budgets.

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Huge reach

Big Rig advertising provides the advantage of being mobile, taking your advertisements on the road and reaching audiences of all ages, and genders across the country.


Big Rig advertising is always on and does not interrupt the audience’s busy daily life. Traditional advertising can be intrusive to consumers. Big Rig advertisements are seamlessly integrated into the exterior of the trucks, making them less likely to be ignored or overlooked.

Brand recognition

Due to their large size and constant exposure, Big Rig advertisements have a higher chance of being remembered by viewers. This repeated exposure helps to build brand recognition and recall, increasing the effectiveness of the advertisement.

Captive audience

Unlike other forms of advertising that can be easily ignored or skipped like ads on TV. Big Rig advertisements target a captive audience on the road. Commuters, pedestrians, and other drivers have limited distractions and are more likely to pay attention to the larger-than-life advertisements on the sides of trucks.

Eco friendly

Big Rig advertising, especially if implemented using eco-friendly materials and techniques, can have a lower environmental impact compared to traditional advertising methods, such as paper or plastic billboards. The vinyl on a Big Rig vehicles are of high quality and can last for up to 5 years.

Trackable technology

Big Rig vehicles are accountable through route forecasting and GPS technology.

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Get in touch to discuss how you can start advertising big and attracting attention on the move.

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